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Lars Bendix Düysen
Lars Bendix Düysen has been Vice President Brands | Live | Licensing GSA at Sony Music Entertainment Germany GmbH since 2013. Leading a globally acting team, he holds responsibility for the department’s growth and business strategy. Furthermore, he oversees the day-to-day business and drives innovative marketing approaches in the areas of brand partnerships, music licensing and live entertainment for clients and partners such as BMW, Mercedes Benz, Telefónica o2, Vodafone, or Sky. In 1998 Lars started his career in the music and media business sector at Bertelsmann Music Group as Product and A&R manager, before he became part of the international product department at Universal Music Group and worked with artists such as Robert Plant, Def Leppard and The Cranberries. In 2006 he changed industries, taking on the role as Head of Music in Telefónica’s premium brand O2 and being in charge of all business areas in regards to music download services. Subsequently, he took responsibility of O2 Ireland’s content business and mobile portals. From 2011 to 2013 Lars worked in O2 Germany’s brand department, handling the partnership with AEG including international cooperations and sponsorships at the o2 World in Berlin and Hamburg.