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Ben Fischman currently serves as Chief Executive Officer of M.Gemi, a direct-to-consumer luxury footwear brand that releases new, handcrafted shoes every week, made in Italy. M.Gemi was established in March 2015 as the first portfolio business within LAUNCH -- a venture-backed organization dedicated to building companies that change the way people shop, think, and live -- of which Fischman is Founder & CEO. Previously, Fischman was the founder and CEO of Rue La La, one of the earliest players in the digital private sale space, and SmartBargains.com, the off-price e-commerce marketplace. He led both properties to acquisition in 2009 by GSI Commerce, the omnichannel commerce and interactive marketing services provider. A longtime entrepreneur, Fischman founded LIDS Corporation, the exclusive retailer of sports caps, in 1993, as a junior at Boston University. He eventually sold the company in 2001. Fischman was also the first entrepreneur-in-residence at General Catalyst Partners, a premier venture capital firm that invests in innovative, technology-based companies.